Heritage · Est. 2026

BY

BERKANT YAZGAN

For those who built something. Owned, not borrowed.

Discover First Drop → Join Inner Circle
247
In the Inner Circle
100
Pieces First Drop
DE
Made with Care
↓ Scroll
The Manifesto

Crafted not manufactured.
Made not mass-produced.
Owned, not borrowed.

We are not for everyone. We are for those who know that quality does not hide in the price, but in the details. For those who built something on their own — or are about to. For those who understand that elegance has nothing to do with loudness.

Berkant Yazgan
Founder & CEO
The Founder

I built what I missed.

As the son of immigrants in Germany, I know both sides — those who come to build something, and those who are already here and have to prove themselves. From this perspective came AussieStart — a platform for everyone starting fresh somewhere.

But building is more than a business idea. It is a stance. A way of seeing the world. BERKANT YAZGAN is the clothing of this stance — worn by those who don't wait for someone to hand them something.

"I don't sell clothes. I sell the feeling of having created something of your own."
First Drop · Vol. 01

Heritage Collection

A few pieces. Limited per edition. Heavy cotton. Embroidered initials. Custom tags.

Ships August 2026 · Pre-Order open

Heritage
Limited · 100
HY
Heritage Collection
Heritage Hoodie
"For those who built something."
€129
Pre-Order →
Heritage
Limited · 200
TY
Heritage Collection
Essential Tee
"Simplicity is the ultimate sophistication."
€59
Pre-Order →
Heritage
Limited · 150
CY
Heritage Collection
Heritage Cap
"Crown for the everyday king."
€49
Pre-Order →
Inner Circle

We are not for everyone. But maybe for you.

The Inner Circle is more than a mailing list. It is the community of people who understand what BERKANT YAZGAN means. Members get drops 48 hours early, exclusive size reservations, and access to pieces that are never sold publicly.

I
48h Early Access
See and buy drops before they go public. Secure the pieces others miss.
II
Exclusive Drops
Numbered pieces that are never offered publicly. Only for the inner circle.
III
Founder's Note
Monthly personal updates on building the brand — from me, to you.
IV
Size Reservation
Reserve your size before the public drop. Limited pieces = limited availability.
What members say

Voices from the Inner Circle

I own a lot of expensive brands. But BY wears differently. It feels like something that belongs to me.
M
Marco K.
Inner Circle Member
The quality is insane. You feel on the first wear that this isn't mass production.
L
Lena S.
Founding Member
I'm not active in fashion anymore, but I wanted to be part of BY. That says it all.
J
Jonas P.
Inner Circle Member